31 October 2011

Troegs Hershey (aka T2)–Part 5 !

Troegs13Oct 2011 049CIf you haven’t already…be sure to check out my previous photos from  Troegs Hershey (aka T2) Part1, Part2, Part3 & Part4

Thank you to everyone for coming over to our new Facebook page and LIKE-ing us.  As an extended thank you, I’ll post up even more exclusive Troegs Hershey photos.  First up I couldn’t resist posting up my personal photo from the entry to the new facility standing under what I predict will become one of the most famous places to have your photo taken.  Short of perhaps the Grand Canyon and Golden Gate Bridge, the Nugget Nectar wall at Troegs will be numero uno.  NOTE TO CHRIS, JOHN & ED:  Start collecting visitor photos now to make an even more amazing wall mural!

Troegs13Oct 2011 023 Troegs13Oct 2011 025 Troegs13Oct 2011 032


Up next we have a few photos from the self-guided tour area.  Of course it ends with oak barrels, but it really gives you a peek at what goes into making a Troegs beer…and yes be sure to take a beer with you as you tour…in fact there are even tables back there if you want to enjoy a beer near the oak.
Troegs13Oct 2011 069


Next we have a peek behind the public tour area at some of the conical fermenters and the milling area.  The milling area is pretty amazing.Troegs13Oct 2011 052  It may be a touch hard to see because the photo was taken from the upper level of the milling room, but the bag you’re looking at is actually a huge 2-story cloth-like silo for grain.  Apparently the township doesn’t allow outdoor grain silos, so everything is indoor and there are several of these bad boys in the room.  What’s also very cool here is that the blue frame not only supports the grain silo. but also weighs it.  The control panel you see allows the guys to weigh the grain in the silo and I can attest that it was sensitive enough to record my weight (in kilograms) when I sat on the frame.  Very cool.
Troegs13Oct 2011 057


And last..but certainly NOT least…is a little peek at the BrauKon 100bbl control console on the upper deck.  No real technical details or secrets here, but if you look in the lower left corner you’ll see what it was setup to brew.  Thanks again to everyone at Troegs….still more photos to come so keep LIKE-ing the new Facebook Page!

Troegs T2–Grand Opening !

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26 October 2011

Troegs Hershey in the Press

Troegs13Oct 2011 087


This from Pennlive.com:

Cases of Mad Elf Ale and Scratch Series No. 50, a Belgian style brown ale, are for sale.

So are Dead Reckoning Porter T-shirts and flying discs, dog collars and beer glasses emblazoned with the Troegs Brewing Co. name.

A scent of hops and malt waft in the air.

Much to the delight of beer lovers in central Pennsylvania, Troegs has begun brewing at its new facility along East Hersheypark Drive in Derry Twp.

The opening has been a gradual one. Last week, a gift shop opened inside the microbrewery in tandem with the release of Troegs’ signature winter ale, Mad Elf.

Later this week, they expect to open a 150-seat tasting room with a bar crafted from Pennsylvania hickory wood, 70-foot long table, industrial ceilings and views of the brewing equipment. Brewery tours, which include up-close views of the beer-making process from fermentation to bottling and packaging, will kick off in early November.

“People are curious and they are trickling in,” said co-owner Chris Trogner.

More than a year ago, Chris and his brother, John Trogner, brewed interest among beer enthusiasts when they announced the nearly 15-year-old microbrewery would be moving from Harrisburg to Hershey. The Harrisburg facility on Paxton Street closed about three weeks ago.

Troegs’ expansion comes at an economic time when many businesses are cutting back.

“A lot of companies have plans to expand, but because of the way the economy is, they’ve had to back off a bit,” said David Black, president and CEO of the Harrisburg Regional Chamber.

The craft beer industry is booming. Sales came in at just under 10 million barrels in 2010, an 11 percent annual increase, while total U.S. beer sales were down 1 percent, to 203.5 million barrels, according to the Brewers Association based in Colorado.

Troegs has done a great job creating and expanding their brand, Black said. While most microbreweries are in urban areas undergoing revitalization, Troegs took an interesting route by moving to Hershey.

“Why not go to a tourist hub in Hershey? It’s a win-win for both Hershey tourism and Troegs,” Black said.

Troegs opened in 1997 off of Paxton Street. Space quickly became an issue as the craft beers, including Troegenator and HopBack Amber Ale, gained a national and international reputation.

Recently, the brewery added to its growing collection of medals, winning a gold for its Troegenator and a silver for its Sunshine Pils at the Great American Beer Festival in Boulder, Colo.

“Something had to give,” Chris Trogner said. “We were going somewhere. We always thought of ourselves as a central Pennsylvania brewery.”

The Hershey facility is three times bigger than the one in Harrisburg and will allow Troegs to expand in more ways than one.

Troegs brews 30,000 barrels of beer annually and expects to eventually double its capacity to 60,000 barrels, Chris Trogner said. As a comparison, D.G. Yuengling & Son Inc. and Samuel Adams both brew 2 million barrels annually.

The staff has grown to 65 employees, double what it was about two years ago.

More space and better equipment will also allow the Trogners and their staff to produce more beers under their Scratch Beers series. The experimental beers are made in limited quantities and have become popular among craft beer fans.

“If we can dream it up, now we can brew it,” John Trogner said.

Fans will be able to sip samples and order pints of their favorite Troegs beer in the tasting room. They also will be able to order Java Head Stout floats or root beer floats along with snacks like popcorn, chips and pretzels.

In addition, Troegs also hopes to capture more people on its tours. Tours, which were held on Saturdays only in Harrisburg, became so popular people were often turned away at the door.

The new facility has been designed for walking tours. Guests can take free self-guided tours (during hours when the gift shop is open) as they sip beer purchased from the tasting room. Signs posted along the way describe the process.

Or, for a more in-depth experience, guided tasting tours at a cost of $5 will be held up to two times a day Monday through Saturdays. Participants will be able to ask questions, drink samples and take home a commemorative Troegs glass.

“You are going to hear everything, smell everything. If a keg drops, you are going to hear it. It could be noisy but we think that’s is all part of the tour,” Chris Trogner said.


IF YOU GO

  • Troegs Brewing Co., 200 E. Hersheypark Drive, Hershey. 717-534-1297
  • General Store, open 11 a.m.-7 p.m. Monday-Wednesday, 11 a.m.-8 p.m. Thursday-Saturday
  • Tasting room, scheduled to open in the middle of this week, with hours the same as the General Store
  • Self-guided and guided tasting tours start in November; hours of tasting tours will be determined
  • Special grand opening events, on weekends in November featuring entertainment and barbecue food

25 October 2011

Troegs Hershey (aka T2) - Opens 10/26 !

Troegs13Oct 2011 058From Troegs:
The Tasting Room and General Store at Troegs Brewery officially open for business on Wednesday, October 26 at 11 a.m. Stop in for a pint and take a self-guided tour of our new playground. Don’t forget to bring your growler as our automated growler filler is fully operational. Hours of operation are Monday-Wednesday, 11 a.m. to 7 p.m. and Thursday-Saturday, 11 a.m. to 8 p.m. Troegs Brewery is located at 200 E. Hershey Park Drive in Hershey, Pennsylvania. For additional information call 717-534-1297.

23 October 2011

Troegs Hershey (aka T2)–Part 5 !

Troegs13Oct 2011 049CIf you haven’t already…be sure to check out my previous photos from  Troegs Hershey (aka T2) Part1, Part2, Part3 & Part4

Thank you to everyone for coming over to our new Facebook page and LIKE-ing us.  As an extended thank you, I’ll post up even more exclusive Troegs Hershey photos.  First up I couldn’t resist posting up my personal photo from the entry to the new facility standing under what I predict will become one of the most famous places to have your photo taken.  Short of perhaps the Grand Canyon and Golden Gate Bridge, the Nugget Nectar wall at Troegs will be numero uno.  NOTE TO CHRIS, JOHN & ED:  Start collecting visitor photos now to make an even more amazing wall mural!

Troegs13Oct 2011 023 Troegs13Oct 2011 025 Troegs13Oct 2011 032


Up next we have a few photos from the self-guided tour area.  Of course it ends with oak barrels, but it really gives you a peek at what goes into making a Troegs beer…and yes be sure to take a beer with you as you tour…in fact there are even tables back there if you want to enjoy a beer near the oak.
Troegs13Oct 2011 069


Next we have a peek behind the public tour area at some of the conical fermenters and the milling area.  The milling area is pretty amazing.Troegs13Oct 2011 052  It may be a touch hard to see because the photo was taken from the upper level of the milling room, but the bag you’re looking at is actually a huge 2-story cloth-like silo for grain.  Apparently the township doesn’t allow outdoor grain silos, so everything is indoor and there are several of these bad boys in the room.  What’s also very cool here is that the blue frame not only supports the grain silo. but also weighs it.  The control panel you see allows the guys to weigh the grain in the silo and I can attest that it was sensitive enough to record my weight (in kilograms) when I sat on the frame.  Very cool.
Troegs13Oct 2011 057


And last..but certainly NOT least…is a little peek at the BrauKon 100bbl control console on the upper deck.  No real technical details or secrets here, but if you look in the lower left corner you’ll see what it was setup to brew.  Thanks again to everyone at Troegs….still more photos to come so keep LIKE-ing the new Facebook Page!

18 October 2011

Troegs Hershey (aka T2) - Part 4!

Troegs13Oct 2011 055We brought you Troegs Hershey (aka T2) Part1, Part2 and Part3…and I promised the if you helped me get over 100 LIKES on the new mybeerbuzz.com official Facebook Fan Page, I’d post even more exclusive Troegs content….well here it is!

The guys were nice enough to give be a behind-the-scenes peek at the brewery that isn’t part of the standard tour.  Above you get a peek into the new 100bbl brewing system, complete with the Troegs13Oct 2011 006BrauKon & NEW Troegs logos.  The level of detail on this system is amazing, and I suspect the beers that come out of it will be amazing as well.

Up next is the bar area complete with a cooler filled with Hank’s Root Beer and Troegs13Oct 2011 015some of their chilled glassware.  Yes the new glasses are cool and yes they will eventually be selling them.  As you can see they were just hanging the tap-list chalk board and I also thought you’d want a peek at the 15bbl Scratch brewing system chalkboard too.

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The new brewery is filled with all sorts of Troegs brewing artwork, and as you the pictures show, when I was there they were still being hung.  There were paintings for Mad Elf, Dreamweaver, HopBack, Dead Reckoning, Troegenator and of course Nugget Nectar.
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Finally for today, here’s a view looking down into the taproom from the top of the 100bbl brewing system scaffold.  As you can see the BrauKon guys were still fine-tuning the system….and hey there’s Troeg’s Massachusetts rep Jason below at the bar.

Lots more photos to come…so lets see if we can get the LIKE total on the new mybeerbuzz.com Official Facebook Fan Page up over 500!!

16 October 2011

Troegs Hershey (aka T2)–Part 3 (Injector)!

As Promised….here’s a quick video of the Troegs Hershey (aka T2) BrauKon 100bbl system “injector” in action. This new device allows the guys to whirlpool-inject any flavoring they’d like…and I know they like Hops!

Troegs Hershey General Store Opens 10/17

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From Troegs:

The General Store at Troegs Brewery in Hershey will open on Monday, October 17 at 11 a.m. We will be selling cases of The Mad Elf and Scratch #50 starting on Monday morning. There will not be any beer sampling opportunities in the General Store. The Tasting Room will open in about a week. An exact date will be announced in the near future. Hours of operation at the brewery will be Monday-Wednesday, 11 a.m. – 7 p.m. and Thursday-Saturday 11 a.m. – 8 p.m. For additional information call 717-534-1297

10 October 2011

Troegs & Fat Head’s Brewing Hoppy Co-Brew Coming Soon! (Fat Scratch Fever)

TroegsBrew FatHeadHunter

From Troegs:

Tröegs and Fat Head's Brewing Companies are hooking up for a collaboration brew on October 11th to give Fathead's Brewer Matt Cole a chance to kick the tires and take our 25 barrel brewhouse for a spin around the block before decommissioning it and moving it to its new home in Cleveland, Ohio. Fatheads has made quite a name for themselves with their award-winning Headhunter IPA, so Matt asked if we could collaborate on a hoppy ale (no, it’s not Headhunter!) to christen his new brewhouse. Part of the Scratch Series, Fat Scratch Fever will debut in early November at the new Troegs Brewery in Hershey and at both Fatheads locations

03 October 2011

Troegs Scratch # 49 & Harrisburg Tasting Room Closing

TroegsScratchFrom Troegs:

After 14 wonderfully exciting years in Harrisburg we will close the Tasting Room with a bang – the release of Scratch #49, a wet hop ale – on Friday, October 7. We should have the beer on tap when we open at 10 a.m. Cases and six-packs will be available as soon as the beer comes off the line.